We wrote this digital signage guide because it’s hard to find free, educational, and comprehensive content that helps the enterprise and SMB buyer make informed decisions about the digital signage market. Most of the content out there about digital signage is news, updates from a vendor’s install base, or case studies.
While those have their time and place, not all of it is useful if you’re looking for how to structure your approach to digital signage. We wanted it to be easier for you to refine your strategy, narrow your list of vendors, and plan for each stage effectively.
This is Chapter Ten:
There’s a difference between a gimmick and a trend.
You don’t want to put money behind something that will fade tomorrow, you want to put money into a trend that is in the early stages of lifting user experience and buyer behavior to the next level so you can have a competitive advantage.
In this chapter, we’ll teach you how to tell a trend from a gimmick, and give you an insider’s perspective of what today’s trends really are so you can hop on while they’re still new!
Download chapter ten of the digital signage guide from Skykit now.